The Council of Ethics in Advertising

The Council of Ethics in Advertising issues statements on whether an advertisement or advertising practice is ethically acceptable. The Council deals with issues like discrimination, decency and social responsibility. The Council is not empowered to give statement regarding misleading advertisements or comparative advertising. These matters are dealt with The Board of Business Practice.

The Council mainly deals with requests from consumers and with issues that are deemed to have public significance.

Complaints from consumers are handled free of charge. A charge of EUR 2.000 is levied if the complainant is a company. In case the complaint is exceptionally extensive the fee is EUR 2.500.


Secretary General Paula Paloranta and assistant Salla Sointu
tel. +358 (0)9 4242 6200,

The Council of Ethics in Advertising
Finland Chamber of Commerce
P.O. Box 1000
FI-00101 Helsinki, Finland
Fax +358 9 4242 6257